Fish or chicken? Organic or regular? Tartar control or whitening?
Sources estimate around 35,000 decisions every day. For those working in leadership positions, the number may be even higher. The more uncertain the risk-to-reward ratio, the longer we tend to postpone decision-making.听
Unfortunately, misunderstandings among executives regarding the current state of cybersecurity are rampant. Even tech-savvy CEOs may not grasp why their legacy networks became vulnerable after the recent shift toward remote workers using cloud-based services.

CIOs, IT admins, and managed service providers (MSPs) are charged with implementing security provisions to safeguard stakeholder data as effectively as possible. Translation: IT leaders must educate executive leadership on why Zero Trust security frameworks are now essential to long-term success.
The best way to ensure the suits truly understand what鈥檚 at stake in this wild-wild-west world of data breaching is to draft a compelling proposal. A good Zero Trust proposal will translate ambiguous, technical concepts into clear comprehension that invokes action!
Are you on the brink of switching your organization鈥檚 ol鈥 鈥渃astle-and-moat鈥 security system for Zero Trust Network Architecture (ZTNA)? If so, this article is for you.
Why Create a Zero Trust Proposal?
Corporate executives are notorious for delaying major budgetary decisions. The bigger and more established the organization, the more likely its CEO will resist change.
According to a, only 20% of corporate managers consistently make 鈥渜uick decisions鈥 that generate 鈥渉igh-quality鈥 returns.听
The study found that leaders who make decisions quickly are twice as likely to achieve successful results than their laggard counterparts.
What did their decision-making process look like? The study didn鈥檛 reveal the details, but we suspect the top decision-makers had one element in common: gut feelings validated by relevant data points with comprehensive analysis.
In recent years, numerous studies have proven data-driven decision-making to reduce risk, increase agility, and decrease wasteful spending. It鈥檚 why startups and small-to-medium-sized enterprises (SMEs) alike are increasingly hiring.听
With this in mind, most executives would appreciate an effective Zero Trust proposal that outlines why a security overhaul is an essential action item 鈥 not a 鈥渘ice to have.鈥 Besides helping gain buy-in from key stakeholders, your proposal should provide your IT team with a summarized roadmap to success.
A solid Zero Trust proposal will summarize the initiative鈥檚 objectives, expected benefits, and estimated resources.
6 Elements to Include in Your Zero Trust Proposal
Before getting started, it鈥檚 worth emphasizing that there is no definitive way to write a proposal. Project proposals can range from exceedingly detailed binder presentations (including comprehensive Scope of Works) to simplistic, bullet-point emails.
However, there are some essential elements worth including. After reading your zero-trust proposal, executive leadership should fully understand:
- The particular cybersecurity challenges that must be addressed
- How Zero Trust can solve each of these challenges
- Why the organization should take action now (or sooner rather than later)
Here鈥檚 what to include to make sure everyone is on board:
1. Define Zero Trust
Zero Trust is becoming the industry-standard security solution, but not everyone knows what it entails. For many CEOs, Zero Trust is nothing more than a buzzword similar to 鈥渂ig data.鈥 Is it a product? A service? Or some type of security toolkit?
For this reason, it鈥檚 essential to clarify that Zero Trust is a security framework that utilizes several technologies for limiting network access and safeguarding data.
When an organization鈥檚 security network relies on the premise of 鈥渢rust nothing, verify everything,鈥 employees work only on trusted devices and networks. It also prioritizes mobile device management (MDM), multi-factor authentication (MFA), single sign-on (SSO), microsegmentation, and other attack surface-reduction functionalities.
Use precise language when defining Zero Trust tools, elements, and concepts. Avoid technical jargon that leadership won鈥檛 easily understand and doesn鈥檛 need to know. Executives don鈥檛 need lessons in software engineering; they require high-level overviews.
2. Summarize the Benefits
Unlike other initiatives competing for attention, the rewards of Zero Trust implementation most often outweigh any perceived risks. Not only will Zero Trust tighten security for the entire organization 鈥 by limiting access to data with privileged access management and heightened security measures 鈥 but it will also enhance threat response times.
Identity and access management (IAM) solutions allow admins to lock down devices, user identities, and access to company resources at the push of a button. Quick troubleshooting combined with limited permissions reduces the likelihood of attackers moving laterally within the organization.
So, the IT department won鈥檛 need to implement additional on-premises infrastructure to ensure everyone is working on trusted devices and networks. Alternatively, if your organization already uses an on-prem network, emphasize the benefits of shifting to cloud infrastructure over time.
3. Discuss the State of Cybercrime
According to Interpol, at a breakneck pace. New trends keep emerging, and cyber criminals keep becoming more agile. They exploit new technologies, customize their attacks, and cooperate to the peril of organizations of all sizes.听
Recently, cybercriminal gangs like REvil have sensitive data for hundreds of thousands of dollars in ransom. Many gangs have moved beyond two-factor authentication to focus on remote access technology. This makes ransomware attackers a real threat to any company that, for instance, relies on remote workers.
Others are creating ransomware software and distributing it to criminals in what is referred to as, affecting 42% of large organizations and 33% of SMEs globally. Paint a picture of a familiar scenario that needs immediate attention. Once leaders see how your plan fits into the big picture, they鈥檒l be more willing to devote resources.听
4. Calculate Your Organization鈥檚 Risk (Cost of Breach)
The average cost of a cybersecurity breach is $4.24 million. The are healthcare, finance, pharmaceutical, technology, and energy, respectively.听
Business leaders need to know what鈥檚 at stake should a breach occur. To determine the potential costs of a data breach for your specific organization, consider:
- Direct costs: What actions would the organization take post-breach? Outsourced forensic investigation, possible fines, and victim compensation are all possibilities.
- Indirect costs: Indirect costs relate to the time it takes to cover losses from the breach. Organizations may incur revenue loss due to system downtime and even the revenue consequences of reputational damage.
Essentially, illustrate that it鈥檚 cheaper to prevent a cyberattack than repair its damages with real numbers relevant to your organization.
5. Outline the Project Scope
This section of the proposal lists the goals you plan to achieve. The step-by-step process can enlist objectives such as adopting MFA and SSO as upgrades.
Fun fact: it takes 2 to 3 years to transition to a complete Zero Trust framework, on average. So, don鈥檛 bite off more than your department can chew.
Break the project objectives into smaller timeline milestones with an emphasis on the ones that will provide the most bang for your buck.
Your project schedule will pave the way for allocating necessary resources, making hiring decisions, and more. It will also provide information about your executive鈥檚 roles in the continuous rollout of Zero Trust elements and infrastructure updates.
6. Include a Competitor Analysis
According to a recent study of more than 1,000 IT professionals, more than 50% of SMEs are planning or already working on a Zero Trust security program.听
They want to ensure their organizations remain safe amid the growth of trends such as remote work and Bring Your Own Device (BYOD). Discuss what your competitors are doing in terms of security. If they are already working on a Zero Trust approach, highlight the competitive edge they have over your organization.
The Ideal Approach to Zero Trust
Adopting Zero Trust involves considerable mindset shifts amongst IT team members, executive leadership, and key stakeholders. A strongly written proposal is the perfect first step to getting everyone on board.
After reading your document, leadership should be able to explain Zero Trust in a casual conversation, recall its risk-to-reward ratio, and understand what needs to happen first.
If you鈥檙e ready to adopt a Zero Trust security program, start here.